Blanchard, the Gold Standard for the Intelligent Investor

As currencies are devalued, she rises to the occasion.

The country of her birth is synonymous with gold.

She offers financial stability in these turbulent times.
The Swiss 20 Franc Helvetia. Also known as the “Vreneli.”
Call a Blanchard Account Executive today at 1-866-304-9940.
The Swiss 20 Franc Helvetia “Vreneli” is a secure, profitable alternative in an uncertain world.
We live in a time of world conflicts and currency manipulations. But there is a safe haven, even a profitable alternative – gold. Throughout history gold has represented a store of value, a protection from inflation and currency devaluation … even a way to profit from it all.
Switzerland — a country synonymous with gold.
One of the most financially stable countries in the world, Switzerland offers the privacy and discretion of Swiss banking. This is why so many wealthy individuals and world leaders choose to keep their gold holdings there, away from the strife, both financial and political, of the rest of the world. And there is no better way to own Swiss gold than the Swiss 20 Franc Helvetia “Vreneli.”
The Swiss 20 Franc Helvetia “Vreneli.”
With glittering, braided hair, a steadfast gaze and the Alps as backdrop, the famed “Vreneli” is a symbol of the financial strength and stability of Switzerland. On the coin’s reverse side is a shield with the Swiss cross lying on a branch of an oak tree with ribbons entwined.
Often called “Vreneli,” this superb 20 franc bullion Swiss coin is a shining example of a centuries-old permanent democracy. It’s no wonder so many investors choose the “Vreneli” when considering small gold coins as a portion of their investments.
The Swiss 20 Franc Helvetia “Vreneli” gives you portable independence.
Gold that’s easier to store and resell.
Gold means freedom, financial and otherwise. Owning gold in the form of the Swiss 20 Franc Helvetia “Vreneli” offers the freedom of easy storage and resale.
Blanchard and Company, Inc. recommends investing 15-20% of your overall financial portfolio in “defensive” gold assets that protect against inflation, currency devaluation, low interest rates and stock downturns. Blanchard advisors have selected three categories of defensive gold assets for investors to focus on, each with its own wealth-preservation benefits in relation to the stock market and the economy:
Bullion & Investment Grade Gold:
When the stock market plummets, bullion typically rises. Investment Grade Gold, also called “Bullion with Muscle,” has shown profit potential up to 300% above bullion.
Mint State Gold:
Has historical value above its metal content and can rise significantly, independent of both the gold and stock markets.
Numismatic Rarities:
Similar to fine art investments, rarities can skyrocket in value regardless of metal prices.
How today’s economy
can erode wealth.
Extended Low Interest Rates:
Bond buyers beware. …Read moreWhen the rate of return is lower than the inflation rate, investors lose money. This has been happening with Treasury bonds and funds – and will continue. Why? The Federal Funds Rate, which sets the pace for commercial interest rates, will remain exceptionally low at least through 2014, while the rise of inflation remains a real threat.
Inflation & Currency Dilution:
When saving is losing. …Read moreEven when a dollar-based investment delivers “returns,” its actual purchasing power is being eroded by inflation and dilution of the dollar from quantitative easing. To assume that you’re “saving” in dollar-denominated assets is to speculate that inflation, policy manipulation and money printing are going to stop in the near future – not a safe bet.
Stock Market Volatility:
Ride the roller coaster at your own risk. …Read moreFear rules the economy, and analysts predict the stock market’s extreme volatility will continue. And that doesn’t help much when you’re planning for a stable financial future. “Flash crashes” have left investors with huge paper losses over short time frames.
Recommended Gold Portfolio
Bullion/IGG
Coins & Bars 30% - 40%Mint State Gold
Coins & Sets 15% - 20%Numismatic Rarities
Coins & Sets 30% - 40%
Diversify into these three gold asset types for maximum protection and profit potential.
Order online or call a Blanchard Account Executive today to discuss your options: 1-866-304-9940.
Blanchard’s 3-Step “Defensive” Investment Strategy
Use this strategy as a guide, or call a Blanchard Account Executive today for a free portfolio evaluation and consultation: 1-866-304-9940.
Step 1.
Bullion/IGG
Coins & BarsStep 2.
Mint State Gold
Coins & SetsStep 3.
Numismatic Rarities
Coins & sets
Benefits / Characteristics
Benefits / Characteristics
Benefits / Characteristics
Bullion:
- Valued as a safe haven in times of economic depression
- Hedge against inflation, stock instability, currency devaluation
- Trades slightly above the spot metal price
Investment Grade Gold (IGG):
Conservative investment with short-term growth potential
- Selected pre-1933 Mint State coins, known as “Bullion with Muscle”
- Same benefits as bullion, but with higher profit potential
- Coin values track gold spot price but at higher multiples; good to buy when premiums dip towards bullion
Mint State Gold:
- Rare U.S. Gold Coins & Sets Minted 1890-1933
- Higher profit potential than bullion
- Profit potential is driven by rarity and grade
- Valued as a safe haven and hedge against inflation and stock instability
- Traditionally traded at higher values when collected in sets
- Trade at metal price plus numismatic premium
- Coins are valued, graded & certified by independent authorities, based on condition, historical significance & rarity
Numismatic Rarities:
- High-end Rare U.S. Gold Coins & Sets
- Highest profit potential of gold assets
- Similar to fine art investments, rare coins of this category can skyrocket in value regardless of metal prices
- Traditionally traded at higher values when collected in sets
- These are the coins & sets that savvy collectors and dealers want for themselves
- Coins are valued, graded & certified by independent authorities, based on condition, historical significance & rarity
How to Invest
How to Invest
How to Invest
- Typically 30-40% of a tangible assets portfolio
- Recommended hold 1-3 years
- Order bullion for physical delivery or store in insured facility; IGG for physical delivery
- Typically 15-20% of a tangible assets portfolio
- Recommended hold 2-5 years
- Order coins for physical delivery
- Recommended: Acquire only through a reputable numismatic specialist
- Typically 30-40% of a tangible assets portfolio
- Recommended hold 5+ years
- Order coins for physical delivery
- Recommended: Acquire only through a reputable numismatic specialist
Recommended Buy
Recommended Buy
Recommended Buy
Mint State Gold:
Certified MS63 or MS64 $10 Indian or $10 Liberty; begin building a 4 Piece Indian or 4 Piece Liberty Set
Numismatic Rarities:
Our numismatic specialists make acquisitions regularly; call for the latest inventory and recommendations
Call 1-866-304-9940
Call 1-866-304-9940
Call 1-866-304-9940

Reasons for buying gold — torn straight from the headlines.
The U.S. national debt has soared to $16 trillion. We have a debt problem so severe Moody’s has threatened to cut the U.S. credit rating if Congress does not act. And the lower the U.S. credit rating, the higher the interest the U.S. would have to pay to finance that huge national debt.
“The problem is so severe that unless we come to terms with it, we are in serious trouble.”
–Alan Greenspan, Feb. 15, 2013
As the Fed scurries to keep the U.S. economy afloat, it relies heavily on “quantitative easing,” which simply means printing dollars — devaluing the dollar — and your savings. And it’s not ending anytime soon. The result? Countries around the world are also devaluing their currencies. World leaders call it by many names, rather than what it really is — a currency war.
Who wins in a global currency war? It’s gold!

In today’s world all currencies are losing value every day. But as currencies are devalued, there is one single store of value you can count on: gold. Gold moves inversely to the value of your dollars. So as currencies are devalued through government printing, your gold will hold its value and, yes, even appreciate.
“If gold goes down – I hope I’m smart enough to buy more. If it goes down a lot, I hope I’m smart enough to buy a lot more.” –World-famous billionaire investor
Right now, as you’re reading this, the price of gold has retreated. Some say the great gold bull market of the past ten years is over. But history and some of the greatest investors in the world disagree. In fact, they say this most recent pullback gives the gold investor a perfect opportunity to add to their positions in gold.
Countries and national reserves own gold. Shouldn’t you?
Over the past two years the People’s Bank of China has purchased 40 to 70 tons of gold monthly. Germany has requested the return of $300 million in gold bullion from the Federal Reserve’s vaults. One famed investor is maintaining his $3.5 billion in gold holdings, even during this pullback. Buying gold during the past decade, especially the past five years of devaluation, debt and distortion, is simply doing what the big boys have done — it is a common-sense hedge.
Your timing couldn’t be better to purchase the Swiss 20 Franc “Vreneli.”
Wealth preservation, easy to store and resell, future appreciation — the reasons for owning the Swiss 20 Franc “Vreneli” are many. Today, add one more: the temporary pullback in the price of gold … and history has proved it will be temporary. Your timing couldn’t be better for starting or adding to your gold investments today.
The Swiss 20 Franc “Vreneli.” So many advantages and so easy to buy.
- Smaller size for easier storage, resale and more privacy.
- Limited mintage for better appreciation.
- Purchase now with a credit card.
Benefits of building your gold portfolio with Blanchard
- Your own Account Executive – When investing with Blanchard, you’re not only acquiring advantageous portfolio assets, you are also engaging in an investment relationship built upon the strongest and most reputable of cornerstones. Your Account Executive will get to know you, assisting you in meeting your needs now, but with an eye to the future. That’s why many of our clients have been with us for decades; it’s a testament to our mission of helping clients build successful gold portfolios over the long term. Watch video of client testimonials.
- Ease of liquidation – Our unparalleled Buyback Guarantee ensures that, anytime you wish, you can pick up the phone, call your Blanchard Account Executive, and sell back to us any gold products that you acquired through Blanchard.
- Knowledge – Blanchard knows gold. Our worldwide network of gold suppliers and storage facilities for bullion makes your gold investing experience easier and more secure than with many gold dealers in the marketplace today. We have placed more than 50 of the 100 Greatest U.S. Rare Coins, and our rare coin experts are national and international leaders in numismatics.
- A leader in rare coins – Blanchard is proud to offer coins handpicked by John Albanese, considered one of America’s leading professional numismatists and one of the world’s most renowned authorities on coin grading and the rare coin market. John is an integral consulting associate of the Blanchard organization, and his more than 30 years of numismatic experience are represented in every rare coin we offer to our clients.
- Highest quality, certified gold – When purchasing rare coins, we routinely reject more than 75% of the coins on offer as inferior and unacceptable for our clients. Our handpicked coins typically perform at higher rates of appreciation than the low-quality coins of the same grade that are promoted in the marketplace.
Preserve, protect and defend your wealth today — with these valuable gold assets.
For planning assistance, use our 3-Step Investing Strategy or call a Blanchard Account Executive today for a free portfolio evaluation and consultation: 1-866-304-9940.
RECOMMENDED BULLION:
Swiss 20 Franc Helvetia “Vreneli” Gold Coin
From a nation of security and financial stability, a gold bullion favorite among investors. Learn more.
Swiss 20 Franc Helvetia
Item # : 348 |
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French 20 Franc “Rooster” Gold Coin
Representing the French Revolution and liberty in one of the most affordable European gold bullion coins. Learn more.
French 20 Franc "Rooster"
Item # : 9801 |
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British Sovereign Gold Coin
Celebrating the British Empire, a legendary gold bullion coin approved by royalty. Learn more.
British Sovereign
Item # : 329 |
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Own a small piece of world history with the Swiss 20 Franc Helvetia “Vreneli.”

conquers the “Helvetii.”
Today “Helvetia” is the name of the western region of Switzerland. But in 58 BC Julius Caesar conquered the ancient Celtic tribe of Helvetii, from which the name “Helvetia” is derived. It’s also a fact that some of the “Vreneli” coins available to collectors today were struck from gold from the mines in the Valais region of the Alps — the same area once mined for gold by the Romans.
After Napoleon’s conquest, the country was named the Helvetian Republic. After his defeat, the Congress of Vienna recognized Swiss sovereignty in 1815. The Swiss have remained neutral ever since.
The name “Helvetia” also circles the head of our “Vreneli” in this stunning gold coin. Thus, when you purchase the Swiss 20 Franc “Vreneli” you not only own an exceptional bullion coin, you own a piece of history itself.
Give your investments a fighting spirit with the French 20 Franc “Rooster” gold coin.

Like the Swiss 20 Franc “Vreneli” and the British Sovereign, the French 20 Franc “Rooster” is among the group of highly desirable, liquid and affordable small gold bullion coins.
A symbol of France’s revolutionary fighting spirit, the Gallic rooster was adopted as a banner of the French Revolution in 1789. Framing the rooster is the Revolution’s motto liberte, egalite, fraternite (Freedom, Equality, Brotherhood).
The original Lady Liberty.
On the reverse of this beautifully designed coin is a profile of France’s “Lady Liberty.” She was the symbol of the nation’s Third Republic, from 1870, when Napoleon III was defeated in the Franco-Prussian War, until World War II. Framing the classic head are the words republique française.
Build your investment empire with the British Sovereign gold bullion coin.

Like the Swiss 20 Franc “Vreneli” and the French 20 Franc “Rooster,” the British Sovereign is among the group of highly desirable, liquid and affordable small gold bullion coins.
Originally minted in 1486 during the reign of Henry VIII, the British Sovereign gold bullion coin was reintroduced in 1816 at the height of the great British Empire. The name, “Sovereign,” was inspired by the coin’s impressive size and portrait of the British sovereign, the earliest of which boasted the forward-facing king seated in his throne.
This renowned, historic coin features the bust of the currently reigning king or queen, while the reverse portrays Benedetto Pistrucci’s design of Saint George slaying the dragon.
The Sovereign that’s been approved by royalty.
To garner the reigning monarch’s seal of approval, the highest standards of design and minting by the British Royal Mint were used. Only then could this stunning gold bullion coin be approved to represent the British Empire.
The Swiss 20 Franc Helvetia “Vreneli,” the French 20 Franc “Rooster,” and the British Sovereign: So many advantages and so easy to buy.
- Smaller size for easier storage, resale and more privacy.
- Limited mintage for better appreciation.
- Purchase now with a credit card.
Experience the Blanchard Difference.
Blanchard and Company, Inc. is the largest and most respected retailer of gold bullion, precious metals and American rare coins in the United States. Our firm has been a trusted advisor to more than 400,000 investors. Plus, all of our products come with our exclusive Buyback Guarantee:
We will buy back anything we sell to you, at any time.
Blanchard and Company, Inc.
909 Poydras Street
Suite 1900
New Orleans, LA 70112
Ownership of U.S. Gold Coins has created great personal satisfaction and wealth. Blanchardonline.com is the web site of Blanchard and Company, Inc.– America’s Rare Coin & Precious Metals Firm®. Blanchard and Company, Inc. is one of the largest retailers of rare coins in the United States and has preferential access to coins and collections. We recommend that you buy U.S. gold coins in the highest grades you can afford and hold them for the long term. The company has provided over 400,000 consumers with assistance in gold, platinum, silver and other coin and bullion related investments.
Call 1-866-304-9940
Speak to a knowledgeable investment advisor.